Product Case Studies
Building AI Factchecking tools @ Full Fact
How we built a crowdsourced data annotation process to support Full Fact with the development of a factchecking algorithm after receiving funding from Google's AI Impact Challenge.
Increasing new user retention in family tree building @ Findmypast
Introducing experimentation at Findmypast as a way to quickly figure out a strategy for improving new user retention for family tree builders.
A go-to-market product roadmap for the 1921 Census release @ Findmypast
How we transformed physical census records into a suite of data features for an enormous 1921 Census go-to-market product release.


Redesigning the UK Government's digital archive catalogue @ The National Archives
How we helped the UK Government archive's digital arm scope out the requirements for an enormous overhaul of Discovery, its digital catalogue.